TikTok continues to be the go-to platform for emerging artists to connect with new audiences. To showcase the artists and music native to the app, I led the development of the TikTok Music Visual Identity, which extends across everything from icons to billboards. This identity features a color-coded genre system and a dynamic, motion-driven 3D approach, ensuring artists are highlighted in a visually cohesive and engaging way.

TikTok Visual Design Team

Community Garden originally began as a café specializing in açaí bowls by day and natural wine by night. Over time, it evolved into a vibrant hub for East Austin’s entertainment and community events. My goal was to craft a design language that is both modern and approachable, fostering a welcoming and inclusive environment that resonates with both locals and international artists.

Whatnot is a social marketplace where users can shop for collectibles, clothing, and other unique finds through live auctions. As a senior visual designer, I was responsible for enhancing the brand’s visual identity and developing accessible design systems to support its rapid growth and evolution.

Whatnot Marketing Design Team

In early 2020 TikTok made a giant shift in focus to live streaming content. I designed and art directed countless identities for TikTok LIVE programming and created flexible systems that enabled the production of thousands of design assets.
These programs spanned topics including music, culture, science, fashion, and more.

TikTok Visual Design Team

Our Visual Design Team collaborated with Gensler to create the new C3 office for TikTok in Los Angeles. I led the design for multiple murals including the 4 story deconstructed logo murals in the central stairwell.

C3 was ranked the #1 office project of 2020 by Interior Design and was a finalist for the 2020 Architizer A+ Awards.

TikTok Visual Design Team

TikTok Real Estate & Facilities

Gensler